Hedge-Fund Advertising Is A Wild Pitch

BOSTON (MarketWatch) — Hedge funds and private-equity pools just became a whole lot more interested in Main Street investors.

The question is whether you should be more interested in them.To figure it out, you need to understand why Wall Street’s big-game hunters now have ordinary investors in their sights.

As reported by  Chuck Jaffe, MarketWatch, it stems from the U.S. Securities and Exchange Commission’s proposal last month to relax rules that have kept hedge funds and private-equity firms from soliciting the general public for more than 70 years. (The proposal will go through a comment period, but you can expect to see hedge-fund advertising come 2013.)

In allowing hedge funds to sell directly to the public, the agency in some ways may have declared open-season on the people it typically tries to protect.



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