Ethical Investments Could Give Hedge Funds an Edge

Hedge fund managers are usually thought of as cold, hard capitalists and not the types who are interested in socially conscious investing.

But if they are looking for investment money, they may want to consider strategies that offer social and environmental screens.

“There’s a big opportunity for hedge funds to create these [socially conscious] share classes, and there’s a lot of demand from the client side,” said Heather Jones, senior consultant with Cambridge Associates LLC, a global research and investment advisory firm for institutional investors.

Although Cambridge doesn’t manage any assets, it is uniquely positioned between big-money investors and a wide variety of sophisticated products and strategies.

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