Samsung: Plan Galaxy Phone Using Wraparound Display

According to Bloomberg,

A Samsung Electronics Co. Galaxy advertisement (Bloomberg)

A Samsung Electronics Co. Galaxy advertisement (Bloomberg)

Samsung Electronics Co. (005930) plans to release a Galaxy smartphone next year with a display that wraps around the edges so users can read messages or monitor stocks while looking from an angle, according to two people familiar with the plans.

The phone will use an upgraded version of Samsung’s technology called Youm, currently featured in the curved Galaxy Round handset, the people said, asking not to be identified because the plans haven’t been released. The three-sided display may be used in the S or Note series of premium handsets or may be the first in a new line, the people said. Samsung plans to have each side of the display operate independently.

The world’s largest maker of handsets is fighting with Apple Inc. (AAPL) to introduce innovative devices as they brace for a slowdown in the high-end smartphone segment, where Samsung sells about one of every three devices. Apple is developing new iPhone designs including bigger screens with curved glass and enhanced sensors that can detect different levels of pressure, a person familiar with the plans said Nov. 10.

“Samsung is the dominant player,” Lee Do Hoon, an analyst at CIMB Group Holdings Bhd in Seoul, said by phone today. “That gives it a competitive advantage over Apple in the race to make phones with bendable displays.”

Smartphone Saturation

Samsung doesn’t have a specific release date for the new device, the people said, with one person saying the handset is more likely to come out during the second half of next year. The Youm technology was shown at the Consumer Electronics Show in Las Vegas in January. Chenny Kim, a spokeswoman for Suwon, South Korea-based Samsung, declined to comment.

The company is diversifying its product portfolio by expanding its use of flexible displays, unveiling the Galaxy Gear smartwatch and registering a design patent for eyeglasses that can answer phone calls while the user exercises.

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