According to Bloomberg,
Sony Corp. sold more than 1 million PlayStation 4 consoles in North America during the first 24 hours of sales, though the company said some buyers reported glitches including the device suddenly turning itself off.
The sales, which top initial results for the predecessor PlayStation 3 in 2006, come as Chief Executive Officer Kazuo Hirai tries to make the video-game console the centerpiece of a corporate turnaround strategy. Pressure has intensified on Hirai after the company last month surprised investors by reporting a second-quarter loss.
Sony is getting a head start on competing for the attention of game players with Microsoft Corp., which is releasing the Xbox One later this week. The Tokyo-based electronics maker has priced its console at $399, or $100 less than the Microsoft machine, as it seeks an edge in the $93 billion-a-year industry before the Christmas shopping season. Some players said the power-indicator light blinks before the device shuts down.
“No other consoles in the U.S. sold 1 million sets during the first day, so I think having some issue is not unusual,” Hideki Yasuda, an analyst at Ace Research Institute in Tokyo, said by phone. “In the long term, the major problem will be whether it can continue to provide interesting game software.”
Sony is aware some consumers reported issues with their PS4 systems and is monitoring for additional reports, Satoshi Fukuoka, a Tokyo-based spokesman, said in an e-mail today.
“We think these are isolated incidents and represent a very small percentage of total units shipped to consumers to date,” Fukuoka said, declining to elaborate. The company is still making and shipping the consoles, he said.
The company’s website said problems associated with the blinking light include no picture or sound coming from the television.
Sony American depositary receipts rose 1.9 percent to $18.85 at 1:52 p.m. in New York. At the close in Tokyo, Sony rose 0.9 percent to 1,862 yen. The benchmark Topix index gained 0.2 percent.