2014 Was an M&A Bonanza for the Ad Tech World

Consolidation has long been predicted in the advertising technology market, and based on the M&A activity of 2014, the deal-making appears to be well under way.

In January, Facebook snapped up video ad firm LiveRail for an estimated $400 million. Yahoo spent more than $200 million on mobile ad firm Flurry in July and then agreed to acquire video ad network BrightRoll for $640 million.

Read more

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s