Marketing and Media M&A Expected to Increase in 2015 Finds AdMedia Partners Survey

NEW YORK–(BUSINESS WIRE)–Dec 15, 2014–According to a survey released today by M&A firm AdMedia Partners, an overwhelming majority (81 percent) of senior executives at leading marketing services, media and related technology companies believe mergers and acquisitions by strategic buyers in the industry will rise in the coming year.

Respondents generally had a positive outlook for M&A in these sectors, driven in particular by digital and data. Expectations for M&A activity in 2015 were overall up, with similar to slightly higher valuation levels to 2014. However, many respondents viewed valuations as fair for both sides: a good time for sellers to achieve liquidity, and a good time for buyers to acquire strategic and growing assets in a favorable financial environment.

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