GDM currently works with companies including Microsoft, Coral, Lufthansa, IBM, Virgin Active and Audi. All 42 staff at GDM will be retained, bringing Ve’s total staff numbers to over 500, working in 18 offices worldwide.
GDM, which specialises in performance trading and real-time biddable media, will now offer clients the VePlatform to acquire, engage and convert customers at every stage of the e-commerce journey, in addition to a complete digital advertising service.
David J. Brown, CEO and co-founder of Ve, said: ‘What sets GDM apart from other ad tech companies is the incredible skill set and expertise of its staff. With all 42 of GDM’s talented staff on board, Ve will be able to expand its digital marketing offering rapidly.