Confluence Outdoor, the industry’s leading watersports company, has acquired Boardworks, a premier surf and stand up paddle board company based in Carlsbad, California.
“We have been carefully and patiently watching the SUP market since it emerged as a growth category in our industry several years ago,” said Sue Rechner, President and CEO of Confluence Outdoor. “We knew SUP would be an integral part of our strategic plan, and we have enjoyed watching the success of Boardworks as we worked towards entering this category. Boardworks has established itself as a true leader and innovator and we are excited to welcome them into the Confluence family of brands. We know this new partnership will provide an even more well-rounded set of offerings to our consumers and will enhance our ability to foster passion and enthusiasm for outdoor adventure.”