Tag Archives: marketing

Former M&A and Finance Editor Ken MacFadyen Joins BackBay Communications as Director

BOSTON–(BUSINESS WIRE)–BackBay Communications, a financial services-focused integrated branding, marketing, advertising and public relations firm, has hired Ken MacFadyen as Account Director.

At BackBay, Ken focuses on strategic communications, content development and media relations. Immediately prior to joining BackBay, Ken served as a speechwriter and communications specialist in the Office of the CEO at Panera Bread LLC, a $5 billion market cap national restaurant chain, and before that worked in the Global Communications/Investor Relations group of The TJX Companies, a $40 billion-plus market cap off-price retailer. Prior to his work in corporate communications, Ken spent over a decade in publishing, covering M&A, leveraged finance, private equity and other alternative asset categories. He served as the editor in chief at Mergers & Acquisitions and prior to that served in senior editorial roles at Investment Dealers’ Digest and Buyouts magazine. He holds a BA in English (Phi Beta Kappa) from The University of New Hampshire.

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Hedge Fund Ads: Coming Soon to a Newspaper Near You

Hedge funds are one step closer to officially being permitted to advertise to the general public. The burning question, though, is whether that’s cause for celebration or trepidation.

Reported by Rob Silverblatt, US News, the Securities and Exchange Commission has recently put forth proposed rules that, if approved, would govern hedge fund advertising. The rules are a direct response to the JOBS Act, which contained a provision requiring that hedge funds, along with various other types of private offerings, be allowed to market their products to all types of investors.

Prior to the JOBS Act, hedge funds that took advantage of certain SEC registration exemptions were banned from engaging in general solicitations. But because of the bill, the question in front of the SEC is not whether such hedge funds will be allowed to undertake such advertisements. Rather, it is how to best regulate the advertisements once they are allowed.

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Critics Slam SEC Hedge Fund Ad Rule

The Securities and Exchange Commission’s vote last week to propose allowing hedge fund advertising opened a 30-day comment period, and the regulator is likely to get an earful.

Eliminating the 80-year-old rule against general solicitations for private offerings was mandated by April’s JOBS Act, backed by both President Barack Obama and Republicans in Congress. But that rare piece of policy concert doesn’t impress critics of the measure, who fault the SEC for not imposing restrictions on hedge fund advertising or putting into place strict verification procedures to ensure would-be investors are accredited.

Sen. Carl Levin (D-Mich.) complained that the rule as written—it includes no restrictions on solicitations and does not specify any rules regarding verification—”began undermining significant investor protections.”

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Hedge-Fund Advertising Is A Wild Pitch

BOSTON (MarketWatch) — Hedge funds and private-equity pools just became a whole lot more interested in Main Street investors.

The question is whether you should be more interested in them.To figure it out, you need to understand why Wall Street’s big-game hunters now have ordinary investors in their sights.

As reported by  Chuck Jaffe, MarketWatch, it stems from the U.S. Securities and Exchange Commission’s proposal last month to relax rules that have kept hedge funds and private-equity firms from soliciting the general public for more than 70 years. (The proposal will go through a comment period, but you can expect to see hedge-fund advertising come 2013.)

In allowing hedge funds to sell directly to the public, the agency in some ways may have declared open-season on the people it typically tries to protect.

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Hedge-Fund Marketing Could Begin New Era as SEC Set for Proposal

Hedge funds may go from soliciting individual investors behind closed doors to conducting wide advertising campaigns under a rule set for proposal today by the U.S. Securities and Exchange Commission.

As reported by Jesse Hamilton and Margaret Collins of Bloomberg News, SEC commissioners will decide whether to invite public comment on a proposal for how to end decades of restrictions on how private funds and startups can pursue investors. The proposal is driven by a law that repealed a ban on pitching such investments to all but a select few investors, such as those accustomed to pumping cash into hedge funds.

The Jumpstart Our Business Startups Act, signed into law by President Barack Obama in April ended the ban as part of a wider effort to ease funding options for fledgling companies. The shift drew criticism from investor-protection groups and the mutual-fund industry, including the Washington-based Investment Company Institute, which have said that lifting the ban without restrictions may expose investors to misleading advertisements by some private funds.

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