Tag Archives: social media

Former M&A and Finance Editor Ken MacFadyen Joins BackBay Communications as Director

BOSTON–(BUSINESS WIRE)–BackBay Communications, a financial services-focused integrated branding, marketing, advertising and public relations firm, has hired Ken MacFadyen as Account Director.

At BackBay, Ken focuses on strategic communications, content development and media relations. Immediately prior to joining BackBay, Ken served as a speechwriter and communications specialist in the Office of the CEO at Panera Bread LLC, a $5 billion market cap national restaurant chain, and before that worked in the Global Communications/Investor Relations group of The TJX Companies, a $40 billion-plus market cap off-price retailer. Prior to his work in corporate communications, Ken spent over a decade in publishing, covering M&A, leveraged finance, private equity and other alternative asset categories. He served as the editor in chief at Mergers & Acquisitions and prior to that served in senior editorial roles at Investment Dealers’ Digest and Buyouts magazine. He holds a BA in English (Phi Beta Kappa) from The University of New Hampshire.

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Twitter’s IPO May Value It at $11.1 Billion

Source: Bloomberg News

Source: Bloomberg News

According to The Wall Street Journal, Twitter Inc. on Thursday said it would price its shares at $17 to $20 in an initial public offering, valuing the messaging service at up to $11.1 billion, a number seen as conservative even for a company facing widening losses.

The proposed market value would makeTwitter worth nearly twice as much asGroupon Inc., GRPN +3.11% the daily deals company, but less than one-tenth of social-networking rival Facebook Inc.

As proposed, Twitter’s IPO could raise as much as $1.6 billion for the company, whose service has grown to more than 230 million monthly active users since the first “tweet” was sent in 2006.

Analysts said the company might yet raise the target price. If the offering is well received, it could signal that investors are willing to wager on a big future for social-media companies even in the absence of profits, which Twitter doesn’t have. The deal comes amid the best year for U.S.-listed IPOs since 2007 based on number of deals.

With a price range established, Twitter can now begin to pitch investors who would have access to the starting IPO price. The company is expected to settle on a final price on Nov. 6, according to a marketing document reviewed by The Wall Street Journal. Twitter shares would then begin trading the next day on the New York Stock Exchange NYX -0.12% under the symbol TWTR.

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