BOSTON–(BUSINESS WIRE)–BackBay Communications, a financial services-focused integrated branding, marketing, advertising and public relations firm, has hired Ken MacFadyen as Account Director.
At BackBay, Ken focuses on strategic communications, content development and media relations. Immediately prior to joining BackBay, Ken served as a speechwriter and communications specialist in the Office of the CEO at Panera Bread LLC, a $5 billion market cap national restaurant chain, and before that worked in the Global Communications/Investor Relations group of The TJX Companies, a $40 billion-plus market cap off-price retailer. Prior to his work in corporate communications, Ken spent over a decade in publishing, covering M&A, leveraged finance, private equity and other alternative asset categories. He served as the editor in chief at Mergers & Acquisitions and prior to that served in senior editorial roles at Investment Dealers’ Digest and Buyouts magazine. He holds a BA in English (Phi Beta Kappa) from The University of New Hampshire.